Chest, men's
Set to the wearer's left in black dots on light colours, white on dark.
The idea
Every American has a before.
you-es-ay sounds like USA because that is the point. The brand is not a flag costume. It is a personal record of how someone got here: born, brought, chosen, returned.
The chest carries the flag drawn in dots, the wordmark underneath it, and the line America: However You Got Here. The sleeve carries the route, left to right: your origin flag, a dotted arrow, then the United States. It sits on the left sleeve of the men's cut and the right sleeve of the women's. You pick the country when you order, and that is the pair we print.
The back is the bug below the collar, always in black whatever the shirt colour, for the person walking behind you. There are no flags on the back.
Chest, women's
Centred, with the stars in blue dots and the stripes in red.
Sleeve, men's
Your flag, a dotted arrow, then America. Always left to right, on the left sleeve.
Back
The bug below the collar in black, and the label inside the neck. Nothing else.
Sleeve, women's
Same strip on the right sleeve, scaled to the narrower cut.
Women's back
Same bug, same place, scaled to the cut.