Now shipping ·  Free US shipping over $100  ·  Printed to order, ships in 5-10 business days

you-es-ay
Shop allTeesCapsStoryLookbookHelp

Launch collection · Tees and caps

Every American
has a before.

The flag on the chest. Your origin on the sleeve. Premium tees and caps that record how you got here: born, brought, chosen, returned.

Shop teesShop caps
from $40Origin Tee
$38Origin Cap
30 originsand counting
Printed to orderin the USA
Man wearing the white Origin Tee with Greece to USA on the sleeve
Close-up of the sleeve: Greece to USA
Your origin on the sleeve

Look closer

Three places. One story.

The flag on the chest, your route on the sleeve, the bug on the back. Nothing else.

The chest print: the flag, the wordmark, and the line
The chestFifty dots for the stars, seven lines for the stripes, the wordmark, and the line: America, however you got here.
The sleeve: Greece to USA
The sleeveYour origin, a dotted arrow, the United States. Right now: Greece.
The back: the bug below the collar
The backThe bug below the collar, always in black, for whoever is walking behind you.

Shop by category

Two things. Done well.

View all
Origin Tee, women's cut

Origin Tees

Men's and women's cuts · 7 colours · from $40

Shop tees
Origin Cap in cream

Origin Caps

Unstructured twill · 3 colours · $38

Shop caps

The collection

Featured

Shop all
New
Origin Tee in White, Greece to USA
Choose options

Origin Tee

Men's cut

$60

New
Origin Tee in White, Greece to USA
Choose options

Origin Tee

Women's cut

$40

New
Origin Cap in Cream, Greece to USA
Choose options

Origin Cap

Unstructured, one size

$38

Close-up of the sleeve: Greece to USA

Greece Greece → United States USALeft sleeve, men's cut

Pick your origin

Your flag. Then ours.

Choose where your story starts and watch the sleeve change. Your origin flag, a dotted arrow, then the United States. Always left to right.

Shop this teeDon't see your country? Ask and we'll add it.

How it works

Three steps, one shirt.

01

Pick a cut and a colour

Men's, women's, or a cap. The garment on screen is the colour you are buying.

02

Pick your origin

Your flag prints on the sleeve (left sleeve on the men's cut, right on the women's, or under the wordmark on the cap), a dotted arrow, then the United States, left to right.

03

We make it, then ship it

Printed or embroidered to order after checkout. USPS Ground in the US is $8, free over $100, about 5 to 10 business days.

Women's Origin Tee, South Africa to USABack of the Origin Tee with the bug below the collar

The idea

you-es-ay sounds like USA. That is the point.

The brand is not a flag costume. It is a personal record of how someone got here.

The chest carries the flag, dots for the stars and lines for the stripes, the wordmark, and the line America: However You Got Here. The sleeve carries the route. The back carries the bug below the collar, for whoever is walking behind you.

Read the story

Wear it for

The days that count.

The ceremony

Citizenship day, the oath, the photo afterwards. Your origin on the sleeve, the flag on the chest.

The table

Thanksgiving, the Fourth, a graduation lunch. One family, several sleeves.

The one who came first

A gift for the parent or grandparent whose route it actually was. Pick their country, not yours.

Secure checkoutPowered by Stripe. We never see your card.
VISAMCAMEXAPPLE PAYG PAY
Free US shipping over $100$8 flat under that. $22 international.
14-day returnsUnworn and unwashed, back for a refund.
Made to order in the USAScreen printed and embroidered after you order.

Stay close

New origins, new releases, first.